Vol. 2 No. 4 (2026): Journal of Strategic Marketing and Innovation

Journal of Strategic Marketing and Innovation (JOSMI) is an international peer-reviewed journal, published since 2025 and registered with E-ISSN 3123-688X. It is published by Asosiasi Transformasi Digital dan Bisnis Indonesia, focusing on the development of marketing science through strategic and innovative approaches. This journal serves as a platform for researchers, academics, and practitioners to publish original research and conceptual studies related to consumer behavior, digital marketing, branding and positioning, advertising effectiveness, customer engagement, pricing psychology, marketing innovation, and social media strategy. JOSMI emphasizes interdisciplinary work that integrates insights from psychology, technology, and business to address emerging challenges in marketing management, with a commitment to advancing theoretical contributions and practical relevance in both global and local market contexts.