The Effect of Ease of Payment and User Experience on User Retention through Monetization Models in Digital Games
DOI:
https://doi.org/10.64243/JODIGBI.01.5.09Kata Kunci:
Ease of payment, User experience, Monetization model, User retention, Digital gamesAbstrak
This study aims to analyze the influence of Ease of Payment (X1) and User Experience (X2) on User Retention (Z), mediated by Monetization Models (Y), addressing empirical inconsistencies in the literature regarding post-adoption behavior in digital games. Utilizing a quantitative explanatory design, data were collected from 158 students at the Faculty of Economics and Business, Universitas Negeri Jakarta, who are active microtransaction users. The hypothesis was tested using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results confirmed that both X1 and X2 significantly and positively influence Y and that X2 is the strongest direct predictor of Z (β = 0.723). Critically, the hypotheses related to the mediating role of Y (H6) and (H7) and the direct effect Y → Z (H3) were rejected. This outcome supports the study's main contribution: the postulation of Functional Isolation, which concludes that financial commitment (Monetization) is an independent utility transaction that does not reinforce psychological commitment (Retention). The primary implication is that for sustainable long-term engagement, developers must strategically prioritize investment in core User Experience (X2) rather than relying on the Monetization Model to secure user loyalty.
Referensi
Ajzen, I. (1991). The Theory of Planned Behavior. In ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES (Vol. 50).
AlSokkar, A. A. M., Law, E. L. C., AlMajali, D. A., Al-Gasawneh, J. A., & Alshinwan, M. (2024). An Indexed Approach for Expectation-Confirmation Theory: A Trust-based model. Electronic Markets, 34(1). https://doi.org/10.1007/s12525-024-00694-3
Arman Syah Putra, Dismita Citra Dewi, Hendi Kariyanto, Murlita, & Risdianto. (2021). The Effect of Ease of Application and Ease of Payment in Online Sales to Increase Sales. International Journal of Science, Technology & Management, 2(5), 1841–1847. https://doi.org/10.46729/ijstm.v2i5.336
Böffel, C., Würger, S., Müsseler, J., & Schlittmeier, S. J. (2022). Character Customization With Cosmetic Microtransactions in Games: Subjective Experience and Objective Performance. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.770139
Das, S. (2023). Modern-day gaming and the role of FinTech applications in popularising various entertainment platforms across the world. In Digital Entertainment as Next Evolution in Service Sector (pp. 163–180). Springer Nature Singapore. https://doi.org/10.1007/978-981-19-8121-0_11
Elshifa, A., Rachmawati, A., Azkia, M., Nuryakin, R. A., & Brilliana, C. W. (2025). THE INFLUENCE OF EASE OF PAYMENT USING QRIS ON PURCHASING DECISIONS WITH BRAND TRUST AS A MODERATING VARIABLE. JURNAL ILMIAH EDUNOMIKA, 9. https://jurnal.stie-aas.ac.id/index.php/jie/article/view/16738
Ferrouhi, E. M., & Sliman, M. (2023). Determinants of Mobile Payment and Mobile Wallet Adoption in Morocco. https://ssrn.com/abstract=4604910
Gaikwad, A. S., Wafgaonkar, A., & Singh, D. (2024). “Data-Centric Evaluation of Microtransactions: Analysing Their Effect on Player Persistence and Engagement in Online Gaming.” 12(9). https://ijcrt.org/papers/IJCRT2409311.pdf
Ghozali, I., & Latan, H. (2015). Partial least squares: Konsep, teknik, dan aplikasi menggunakan program smart PLS 3.0 (2nd ed.). Semarang: Universitas Diponegoro Semarang.
Hamari, J., Hanner, N., & Koivisto, J. (2020). “Why pay premium in freemium services?” A study on perceived value, continued use and purchase intentions in free-to-play games. International Journal of Information Management, 51, 102040. https://doi.org/10.1016/j.ijinfomgt.2019.102040
Marjani Asniati, A. A., & Fourqoniah, F. (2023). PENGARUH USER INTERFACE (UI) DAN USER EXPERIENCE (UX) TERHADAP MINAT BELI ULANG AKUN NETFLIX. JISOS: JURNAL ILMU SOSIAL, 2(4). https://www.bajangjournal.com/index.php/JISOS/article/view/5709
Momani, A. M. (2020). The unified theory of acceptance and use of technology: A new approach in technology acceptance. International Journal of Sociotechnology and Knowledge Development, 12(3), 79–98. https://doi.org/10.4018/IJSKD.2020070105
Mumtaz, M. R., Bachmid, M. A., Pradipta, G., Tolle, H., & Pinandito, A. (2024). The Impact of Gamification Towards Repurchase Intention in E-Wallet Application. ResearchGate. https://www.researchgate.net/publication/386935136_The_Impact_of_Gamification_Towards_Repurchase_Intention_in_E-Wallet_Application.
Osly Usman, & Firman Aulia Mulyawan. (2024). The Influence of Perceived Use of Gopay On Ease of Payment And Improvement of Security Quality In Student Transactions of Faculty of Economics, University of Jakarta: Use of GoPay among Jakarta State University students. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), 2(1), 1712–1732. https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/46815
Pal, A., Herath, T., De’, R., & Raghav Rao, H. (2021). Why do people use mobile payment technologies and why would they continue? An examination and implications from India. Research Policy, 50(6), 104228. https://doi.org/https://doi.org/10.1016/j.respol.2021.104228
Ramadhan, H. A., Purwaamijaya, B. M., & Guntara, R. G. (2023). Pengaruh User Experience terhadap Customer Satisfaction pada Aplikasi Seluler Streaming Vidio. JTIM : Jurnal Teknologi Informasi Dan Multimedia, 5(2), 122–133. https://doi.org/10.35746/jtim.v5i2.367
Undari Sulung, & Mohamad Muspawi. (2024). MEMAHAMI SUMBER DATA PENELITIAN : PRIMER, SEKUNDER, DAN TERSIER. EDU RESEARCH, 5(3), 110-116. https://doi.org/10.47827/jer.v5i3.238
Sellgren, J. (2024). Beyond the Purchase: Exploring the Dynamics of Microtransactions Among Swedish Gamers.
Sharma, T. G., Tak, P., & Kesharwani, A. (2020). Understanding Continuance Intention to Play Online Games: The Roles of Hedonic Value, Utilitarian Value and Perceived Risk. Journal of Internet Commerce, 19(3), 346–372. https://doi.org/10.1080/15332861.2020.1756189
Shelstad, W. J., Hosein, A. A., Keebler, J. R., & Chaparro, B. S. (2020). Using user experience scales to predict video game play and purchasing intent. Proceedings of the Human Factors and Ergonomics Society, 64(1). https://doi.org/10.1177/1071181320641500
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV. Alfabeta.
Widjieanto, G. F. (2021). ANALISA PENGARUH USER EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN TRUST SEBAGAI VARIABEL INTERVENING PADA APLIKASI DIGITAL PAYMENT DANA. Jurnal Strategi Pemasaran, 7. https://publication.petra.ac.id/index.php/manajemen-pemasaran/article/view/11286
Yahfi, M., Said, M. M., & Trianti, K. (2025). PAIN OF PAYING AS MEDIATION: AN ANALYSIS OF THE INFLUENCE OF DIGITAL PAYMENTS AND FINANCIAL LITERACY ON STUDENTS’ IMPULSE BUYING BEHAVIOR. Jurnal Ilmu Manajemen (JIMMU), 10. https://doi.org/https://doi.org/10.33474/jimmu.v10i1.24149
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 Jonathan Halomoan Simanjuntak
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
